At its core, raising capital is about building relationships. Companies seek investors who clearly understand their stories, want to help them achieve their objectives and believe in their investment potential. Thus, companies may want to view Testing the Waters (“TTW”) in a broader context than just “how much can I raise?” TTW can be a part of a company’s overall investor relations strategy. It’s the courtship before marriage. Continue reading “How Warm is the Water?”
General solicitation, crowdfunding, and testing the waters have fundamentally changed the public offering process.
Raising capital online is emerging as an exciting, innovative new way for companies to access capital directly from investors.
Reg. A+ allows companies an easier, more cost effective route to going public by providing investors with unrestricted, freely-tradable shares, similar to a fully SEC registered offering. Continue reading “Liquidity: What you Need to Know Before Jumping In”