There is an adage that stocks need to be sold by having their stories widely told. This is especially important for smaller companies looking to promote themselves to customers and build their visibility with the investment community.
Social networks and online media sites have created new ways for public companies to interact and connect with potential investors. Digital marketing has made it easier for investor relations professionals to reach millions of investors with the click of a mouse, but it can also be abused by anonymous market manipulators for fraudulent promotional campaigns. Continue reading “Stock Promotion – Context, Concerns & Potential Solutions”