Earlier this year we shared the results from our inaugural Small-Cap Survey. Our final whitepaper with IR Magazine on small-cap company issues was influenced by the key finding that 70% of CEOs/CFOs at small-caps manage their IR internally, but they spend only 11% of their time on investor outreach. Given today’s competitive financial markets landscape, the ability of small and micro-cap companies to gain exposure and attract a targeted investor base is even more critical.

That’s why we recommend useful, straightforward tips specifically tailored to small-cap companies on implementing IR best practices to attract new investors, including:

  • Targeting the right investor
  • The importance of succinctly communicating your company’s story
  • Non-deal road show dos & don’ts
  • How to use social media & new technology effectively
  • Managing investor conferences

You can download and read the complete whitepaper on IR Magazine: Part IV – Attracting Investors